ASU is a small team that designs, builds, and ships AI products from first principles. Four in-market today — and we partner with founders to build the next.
Four AI products in-market today. Every one was built by this team, from a blank page to paying customers — on the same rails we offer the next founder.
We build like an operator, not an accelerator. Each product walks through the same four movements — so the fifth, sixth, and seventh ship faster than the first.
An asymmetric opportunity, stress-tested with real operators before a line of production code. No trend-chasing, no consensus bets.
End-to-end build alongside the founder — model, infra, UI, onboarding. A working system, not a deck.
Paying customers, public launch, retention loops. Pricing and support — live, not theorised.
Growth, hiring, institutional capital. We stay until the company compounds without us.
We didn't start ASU to become a studio. We started it because the next ten AI companies shouldn't wait a decade to learn what we already know. The first ten customers are the easy part — what matters is what ships the week after.
— Cross-chain liquidity pipes up across 12 networks. Retention on the trader cohort continues to lead the category.
— A new reconciliation engine rolled out to enterprise pilots. First customer cut month-end close from nine days to two.
— An Indian employer funded salaries into three currencies in under four hours. Same-day payroll is now the default.
Small, senior, hands-on. We design, build, and ship every product ourselves before a founding team is ever brought in. You work with the people writing the code.
Product and design across the portfolio. Shapes how every surface feels.
LinkedIn→Builds the company and the products it ships. Keeps the thesis honest.
LinkedIn→Engineering lead. Owns infrastructure, delivery, and the week-over-week cadence.
LinkedIn→Go-to-market, partnerships, distribution. Brings the first hundred customers.
LinkedIn→Tell us what you're thinking about. We read every letter and reply within the week if there's a fit — faster when the signal is strong.
Ref. ASU/04/2026